If you are reading this article either you are not in your right mind and are still thinking about running a golf outing after reading Part One of this series OR you have no choice in the matter… as in “if you want to keep your job, you’ll organize this event” position.
Next steps: (some of these are a “given” and are not intended to insult your intelligence, however, when you’re up to your arse in alligators, it’s difficult to remember that your original objective was to drain the swamp!)
1. Choose a date – remember, your customers/clients want to get at least an afternoon out of the office! Monday afternoons and Fridays anytime are a great idea! Golf courses tend to be in the best condition in May, June, September and October, which is also prime time weather here in the Midwest.

Remember that in this area, you can’t be too sure about the weather much past the middle of October. Most courses should have discount rates in October, if cost is a major concern. They will also be selling mittens, toboggan hats and hot chocolate! One caution, many courses will aerify greens sometime in September. You want to schedule before this or no sooner than two weeks after aerification. This ensures that the greens will be in good shape, a must for any credible golf event.
2. Select your venue (otherwise know as golf course/ golf club): Here’s where your course directory comes in handy. You may also rely on your own experience as a golfer, or ask around the office. Be sure you know the reaction to last year’s location.

Perhaps you weren’t completely satisfied with the course and would like to look at alternative golf clubs, or you rotate your event each year. A word to the wise, before booking any course, be sure you know if they cater to corporate outings and business clientele, and if it is a “female Friendly” facility. And certainly a great way to confirm this is to play the course. Once they know you are serious about the possibility of booking with them, most clubs will “comp” your round (free golf – yeah!). It’s a tough job, and you’ve got it!
3. Plan the details. Most golf clubs will have event coordinators who will walk you through food and beverage options, (don’t forget that on course beverage carts are a big hit when trying to impress your clients), on course contests, type of start and format. “Type of start” refers to straight tee times, shotgun or the two-tee or wave. Each type usually carries a different fee. Format refers to the game you’ll play whether it’s individual stroke play, best ball or scramble, to name a few. Most of your customers will probably prefer a scramble, as it then becomes a team competition and takes some of the pressure off any one individual’s game. To confirm the event location, most golf clubs require a contract with a commitment for the number of players, and a non-refundable deposit. Be sure you know their rain policy before signing on the dotted line!
Cynthia E. Lamb is CEO and owner of RHINO Enterprises, which specializes in marketing and management consulting. She also operates H&L Golf, a “swinging” division of Rhino, which offers consulting in all things golf. After spending several years in management and marketing with Fortune 500 companies, and earning her MBA, Cynthia spent ten years with American Golf Corporation. She has played golf since she was 13, including competitive golf in high school and college, and has a real passion for the game and its traditions. She is currently also teaching marketing at the college level. She is also a friend and sometimes business and golf partner of Sherry Tabb, author of Ladies on the Tee Golf Blog.
Thanks for visiting Ladies on the Tee Golf Blog at www.sherrytabb.com. You are invited to share your experiences and comments with us below.
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